Building Market Research Capabilities for Singapore’s Future

RySense Academy was established to impart the fundamentals of market research and data-driven communications to working professionals. By incorporating the latest in social trends and cultural differences in our courses, we aim to offer a grounded, evidence-based understanding of how research should be conducted to obtain optimal, accurate results.

Our Trainers

All our trainers are specialists in the field of market research. With a combined in-depth experience of more than 30 years, course attendees can be assured of quality, accuracy and relevancy in the courses provided by RySense Academy.

Upcoming Course(s)

For queries on upcoming courses, email us at academy@rysense.sg.

Our Trainers

All our trainers are specialists in the field of market research. With a combined in-depth experience of more than 30 years, course attendees can be assured of quality, accuracy and relevancy in the courses provided by RySense Academy.

Nadia Olisa
Head (Qualitative Research)

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Upcoming Course(s)

For queries on upcoming courses, email us at academy@rysense.sg.

Foundation in Sentiments and Behavioural Research in the Public Service – Introduction and Applications

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OVERVIEW

Sentiments and Behavioural Research (SBR) plays an increasingly important role in policy formulation, implementation, and government communication. SBR provides a deeper understanding of:

  • How people think, feel or respond to an issue and
  • How to nudge behaviours in line with Government policies.

Through case study discussions and sharing from SBR practitioners, the programme aims to provide research officers with the foundation required to effectively design and conduct SBR in the Public Service. The programme will also give an overview of the available resources to engage research vendors while ensuring quality control and proper protocols in managing data when facilitating SBR involving multiple agencies.

HOW YOU WILL BENEFIT FROM THE COURSE

  • Describe the key elements and considerations for using quantitative, qualitative, mixed methods and Behavioural Insights (BI) in SBR
  • Design and conduct an SBR study using relevant methods to address research objective
  • Apply data visualisation best practices and extract key insights for reporting to stakeholders
  • Identify resources available to engage research vendors and to facilitate inter-agency coordination
  • Apply relevant quality control processes during research project management
  • Recognise key ethical issues concerning research participants and reporting of findings

Dates/Time

7 Nov 2023 (Tue): 9am to 5.30pm
8 Nov 2023 (Wed): 9am to 5.30pm
9 Nov 2023 (Thu): 9am to 1pm

Venue

140 Hill Street
Old Hill Street Police Station, #01-06
Singapore 179369

Fees: S$1,080 per participant (including 8% GST of $80)
Format: In-person
Who should attend: Researchers with fewer than 2 years of SBR experience in the Public Service

Register or email your queries to academy@rysense.sg.

Closing date: 13 October 2023