Our Areas of Expertise
Understanding Singaporeans and Social Trends
We go to the ground to listen to Singaporeans and really understand what is on their minds and in their hearts, what their hopes are for the future. Keeping our pulse on what stirs and moves the nation, we seek to identify the ways in which Singapore society is evolving over time, and capture the nuances and motivations that drive these changes.
Communications and Campaign Testing
As specialists in communications and message testing, we help gauge people’s responses to public messages and communication campaigns. We find out if people notice and understand the messages, whether they remember what they saw and if the messages reached the intended target groups. These insights are channelled towards improving the clarity and impact of messaging.
Social and Public Programme Evaluation
We seek to understand Singaporeans’ awareness, receptivity, satisfaction with and likely behaviour in response to social and public initiatives. The feedback is used to help improve the design, implementation, and uptake of such programmes and ultimately, better address the needs of the Singapore public.