R301

How to be a Smart Social Research Consumer:

Q: Kelly Tan, Senior Manager

Kelly Tan Senior Manager RS Audit Kelly is a Senior Manager in RS Audit arm and concurrently an Expert (Research Assurance) with 12 years of experience in the MR industry. For the past 5 years, she has honed her skills as an auditor at RS Audit, where she developed a keen eye on data quality in data collection processes. Prior to her auditing role, Kelly gained comprehensive experience in the market research landscape, starting as a survey interviewer and progressing to project management, overseeing both quantitative and qualitative research initiatives.

Q: Ng Lay Ling, Senior Executive

Ng Lay Ling Senior Executive RS Audit Lay Ling is a Senior Executive in RS Audit with 6 years of experience supporting government agencies in their survey projects. Prior to joining RS Audit, she was exposed to the MR industry as a survey interviewer and involved herself in managing field operations during her internship as a research executive. Lay Ling graduated from NTU with a Bachelor of Communication Studies.

What to Note Before and During Survey Data Collection

Upcoming Date(s)

09 Sep 2025, Tue, 9am-1pm

Course Fee (excl. GST)

S$550.00

26 Ratings

1 Previous Run

About This Course

Social research is an important competency for public officers. Government agencies are increasingly conducting social research involving field surveys to inform policy making. It can provide evidence-based recommendations for policy analysts and decision-makers to formulate and improve to address social issues and challenges.

Are you or your colleagues outsourcing social research projects to a market research (MR) firm?

The processes that MR firms have in place will have an impact on the quality of data collected. Given that data quality plays an important role in Government policy-making, it is beneficial for public officers to understand what to take note of for research projects that they commission to MR firms.

This training workshop focuses on what a smart MR consumer can do through case study discussions and sharing from research audit practitioners. We seek to share:

Dos and Don’ts when designing a research project
Tips on what public officers can take note of

What You'll Learn

At the end of this module, you will acquire: 

UNDERSTAND the processes that affect face-to-face door-to-door survey data collection
RECOGNISE the considerations behind interviewing tools (CAPI, showcard) and interviewer effects on data quality
IDENTIFY action points that public officers can do to mitigate data quality issues
APPRECIATE data quality risks associated with varying data collection practices

Trainers

Kelly Tan, Senior Manager

Kelly Tan
Senior Manager
RS Audit

Kelly is a Senior Manager in RS Audit arm and concurrently an Expert (Research Assurance) with 12 years of experience in the MR industry. For the past 5 years, she has honed her skills as an auditor at RS Audit, where she developed a keen eye on data quality in data collection processes. Prior to her auditing role, Kelly gained comprehensive experience in the market research landscape, starting as a survey interviewer and progressing to project management, overseeing both quantitative and qualitative research initiatives.

Ng Lay Ling, Senior Executive

Ng Lay Ling
Senior Executive
RS Audit

Lay Ling is a Senior Executive in RS Audit with 6 years of experience supporting government agencies in their survey projects. Prior to joining RS Audit, she was exposed to the MR industry as a survey interviewer and involved herself in managing field operations during her internship as a research executive. Lay Ling graduated from NTU with a Bachelor of Communication Studies.

Pre-requisite

None

Format

In-person at RySense Office: 331 North Bridge Road, Odeon 331, #13-01/06, Singapore 188720

Contact Details

Rysense Academy

academy@rysense.sg

What Past Participants Say

"Relevant and engaging, littered with helpful tips. Highly recommendable."

"Content could be covered in reading material just as well! Value add is in the sharing of on the ground experiences. Appreciate the candid sharing of audit experiences!"

"Generally well-conducted and well-paced. Smooth learning experience."

“Knowledgeable and willing to share industry standards.”

“Insightful. Have learnt a few good tips on fieldwork observations.”