R202
The Practitioner’s Guide to Qualitative Research: Qualitative Research for Public Officers
Upcoming Date(s)
29 & 30 April 2025 (Tue & Wed), 9am-5pm
Course Fee (excl. GST)
S$2,000.00
25 Ratings
1 Previous Run
About This Course
Government agencies are increasingly conducting social research involving qualitative research methods (e.g, focus group discussion, in-depth interviews) to understand why different groups of Singaporeans are responding to government initiatives in different ways or to understand what changes are needed to improve on them.
RySense Academy is conducting a 2-day training workshop that provides a practitioner’s guide to qualitative research for public officers. Conducted by our Qualitative Research Experts with established track record over many years of working with public sector agencies, this workshop covers the practical tips and strategies involving common qualitative methodologies used for policy and communications research in public service.
In this workshop, you will:
- Understand general principles of qualitative research design
- Apply practical skills in collecting data ethically
- Employ data analysis techniques to inform evidence-based policymaking
What You'll Learn
At the end of this module, you will acquire:
- BROAD RANGE OF SKILLS: Acquire diverse techniques and strategies essential for effective qualitative research
- HANDS-ON EXPOSURE: Engage in practical sessions that provide real-world applications and deeper understanding
- RESEARCH PROCESS MASTERY: Follow a structured approach to qualitative research, from data collection to analysis
- OPTIMISATION STRATEGIES: Discover tips and strategies to refine your qualitative research methods for better results
Trainers
Nadia Olisa
Associate Director
Qualitative Research
Nadia leads the qualitative practice in RySense with more than 500 hours of focus group moderation experience that spans from working with children to senior executives. Prior to RySense, she worked in a boutique market research agency, specialising mainly in qualitative research for public policy and communications. Having experience in a myriad of qualitative research technologies such as dial testing and behavioural research technologies like eye-tracking, Nadia is our resident maestro in uncovering the ‘whys’ and ‘hows’ of user behaviour and perception.
Yeo Wan Ting
Manager
Qualitative Research
Wan Ting presently serves as a Manager in the RySense qualitative team. With over six years of experience in qualitative research, she has accumulated over 300 hours of focus group moderation across a range of audiences. Prior to joining RySense, Wan Ting was a Research Associate at a local institute of higher learning. There, she coached and led a qualitative team in methodologies such as ethnography, focus group discussions and in-depth interviews. Wan Ting holds a Master of Arts (Applied Linguistics), specializing in the communication of nation-building ideologies in national campaigns.
Hendrickson Cheong
Associate Expert
Qualitative Research
Hendrickson is the resident qualitative tech expert within the qualitative team, with over 8 years of market research experience in moderation coupled together with dial testing and eye tracking. Having previously worked in a bespoke research agency, he has worked on customised qualitative projects that have helped launch new products and advertising campaigns using U&A, ad/concept testing, and taste tests. He also has experience in conducting studies in a wide range of industries from banking, insurance, FMCG to F&B.
Pre-requisite
None
Format
In-person at RySense Office: 331 North Bridge Road, Odeon 331, #13-01/06, Singapore 188720
Contact Details
Rysense Academy
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