KEY RESPONSIBILITIES
- Design and execute marketing campaigns and engagement activities to grow our community base and increase member engagement
- Analyse industry trends, competitor approaches and opportunities to devise a community development strategy
- Work closely with the team to plan and implement community development ideas, by leveraging social media, digital marketing channels and traditional platforms
- Plan initiatives targeting specific community segments including related content, visuals, promotions and other elements
- Identify and track community engagement metrics, engagement levels of the communication channels, drop-off rates and analyse the data to optimise ROI
- Re-engage and convert dormant subscribers into active member
- Report on insights by analysing community activities and feedback
- Identify and manage situations of potential crisis on social platforms, in line with appropriate guidelines
- Enhance functionalities, design, UI/UX and content of the website to increase traffic and engagement
- Analyse and evaluate customer journey across different channels and touchpoints (Google Analytics knowledge required)
- Optimise and maintain our member portal to ensure minimal downtime and service recovery, including duties like site programming, updating of content, review SEO and monitoring of traffic/site statistics
- Ensure applications and data are kept confidential, protected and secured
- Maintain and update technical/user documents and procedures
REQUIREMENTS
- Minimum 3-5 years of experience in community / membership management
- Proven experience with social media management, digital marketing or communication campaign delivery
- A team player with leadership skills and comfortable working with data
- Strong people person and able to empathise and build rapport with others easily
- Maintain a positive attitude focused on customer satisfaction
- Attention to detail, critical-thinker and problem-solver
- Organised and able to juggle multiple priorities and deliverables
- Excellent written & verbal communication skills and can generate impactful content
- Basic skills and experience in any of the following would be a significant advantage:
- Web programming languages (Javascript, HTML5, CSS, PhP etc)
- Web services, WordPress, Google Analytics
- Python, UI/UX, APIs
- Web or data management and security
