Research

We believe in a holistic approach to research, applying the best combination of qualitative and quantitative methods. We constantly innovate and adopt new yet robust ways of gathering information and generating insights.

Our in-house data collection capabilities encompass a wide variety of methodologies, including mixed-mode approaches such as Focus Groups, Polls and surveys conducted face-to-face, over the phone or online.

Our office houses two fully-equipped focus group and observation rooms, as well as a computer-assisted telephone interviewing (CATI) facility which can accommodate up to 20 call staff at any one time.

Our team of full-time researchers and analysts has over 50 years of collective experience in social science, communication and market research. Our diverse backgrounds ensure that we bring the best of public, commercial and academic research thinking to each study we conduct.